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5 Aspects That Differentiate International SEO From Local SEO

When you are targeting an audience and users in other countries than yours, International SEO becomes an important aspect of your site's SEO campaigning. International SEO is also different from local SEO because it deals with multiple languages and cultures. Here are five ways that international SEO differs from local SEO:

  1. It's all about location

You need to know the location of your target audience and optimize your website accordingly. For example, if you're targeting visitors from Germany who speak German and use Euros as currency, then it's important that they can easily find information on your site in their language and currency. If they are using an English-language version of Google (for example), then make sure that any product descriptions or calls-to-action are also in English so they can understand what's being offered by your business.

Additionally, users from other countries must have access to a localized experience with content relevant to them such as time zones or holidays specific only within their country which might not apply elsewhere globally. Your International SEO services provider must work on this diligently.

  1. Language is more important

Language is a key factor in SEO. Search engines can't understand non-English content, so if you're targeting an international audience, you need to translate your website into their language(s). This means that if you have an English-speaking audience and want to expand internationally, it's best not just to translate the home page but also all other pages of your site.

  1. Google has more power

One of the biggest differences between international SEO and local SEO is that Google has more power.

If you're targeting English-speaking countries like the United States, Australia, and Canada, or even other countries where English is spoken as a first language, then it's likely that Google will be your most important search engine by far. In these cases, local competitors won't have much of an impact on your rankings. But if you're targeting non-English speaking countries or regions like Spain or Brazil (or even just areas where people speak different languages), then Google isn't always going to be your top competitor in terms of traffic volume and conversion rate optimization potential.

  1. You have to diversify your local link-building strategy

Local link building is still a significant part of any SEO campaign, but you have to diversify your strategy. You can't rely on just one strategy for local links. Instead, think about how you can get relevant links from different sites and pages in your target market.

You might also consider guest posting on local blogs or forums related to the products or services you offer. If the site already has an audience interested in what they're selling then this could be a great way to reach potential customers through their website rather than yours.

  1. Non-English content could get penalized by Google

One of the biggest differences between local and international SEO is that Google has been known to penalize non-English content. If you are targeting a specific language, you need to create content in that language. This can be done with machine translation tools like Google Translate or Microsoft Translator, but if your site has any kind of search engine optimization (SEO), it's best to hire someone who knows how to write well in your target language and have them translate any existing English-language pages as well as create entirely new ones from scratch.

Google also penalizes sites that have duplicate content, so if you want your site ranked higher on Google pages, avoid having multiple versions of the same article across different URLs or domains. If possible, try linking internally within one single website instead of linking externally between multiple websites; this will give search engines more information about what's being talked about on each page without making things confusing for users by linking back towards themselves constantly throughout unrelated articles/pages within one single platform.

International SEO requires a different approach

International SEO is different from local SEO. The main difference is that it requires more time and effort to rank in international markets.


We hope this article has helped you understand the differences between international SEO and local SEO. While there are some similarities, there are also many differences that you need to take into account when developing your strategy. With a little planning and research in advance, you can avoid some common mistakes made by other businesses who try to launch their websites globally without first thinking about how different countries might react differently towards them based on their location or language preferences. Right from language to SEO packages and much more, each aspect have to be worked upon meticulously.

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