Skip to content

Keyword Research: A comprehensive guide

Keyword research is one of the most critical aspects of your SEO campaign. It helps determine which keywords will help you rank higher in search engines, which ones are more popular than others, and even helps you understand what your audience wants to see on your website.

While keyword research is a crucial part of SEO, it can be confusing at first, and there are many free tools available online that can help make things easier for you. In this blog post, we'll go over everything you need to know about keyword research: what it is, why it's important, how to do it yourself or hire someone else to do it for you (for cheap), as well as some tips to get started right away!

Keyword Research: A comprehensive guide

Keyword research is the procedure of discovering the keywords for your website. Keywords are phrases or words people use to search for content on the Internet. They're also known as search terms and are an essential part of your website content. You need to find the best keywords for your website so that you can make sure it's easy for potential customers to find it on Google and other search engines.

What are keywords?

A keyword is a word/phrase that people search for when looking for information on the web. Keywords help search engines understand what a page is about, allowing them to return more relevant results. Keywords are also called "key phrases" or "search terms."

In essence, these words and phrases are akin to how we use language in our real life: they're useful shorthand meant to indicate the substance of something without needing to take up too much time (or space). For example, if someone said they were going out with a friend named "Aunt Sue," you'd probably know who they were talking about—but it would be less clear if she was saying "my Aunt Suzy." However, if someone said that their aunt was named Susan Smith from California and loved animals, this would give you much more detail about who she was referring to than just saying "my Aunt Sue."

Why are keywords important?

  • Keywords are the foundation of SEO. They're the words that people search for when they want to find something on the Internet.
  • Keywords help you understand what your audience wants: The more you know about your customers' interests, needs, and challenges—and how they express them online—the easier it is to create content that speaks directly to their concerns.
  • Keywords help you understand how people use the Internet: This can be an eye-opening exercise in itself, especially when it comes to common questions, we all have around SEO (such as "What are long-tail keywords?").

How to do Keyword Research?

If you're looking to start a business, or even just improve your online presence, keyword research is an important part of the process. Keywords are search phrases that people use when they are looking for information on Google. They help you understand what your target audience is searching for in a way that's more detailed than broad keywords like "mattress" or "funny jokes that will make anyone laugh out loud!"

7 keyword research tips in 2022

7 keyword research tips in 2022

  • Use tools to help with keyword research
  • The importance of keyword difficulty and volume
  • Keyword trends are different from trends in the industry.
  • Keyword length matters
  • Keyword grouping is important for accuracy and better results.
  • Best practices for expanded search terms, including long-tail keywords, synonyms and related searches, can boost your ranking by improving the relevancy (and potentially increasing click-through rates) of your content on search engines.

DIY Quick Tip - Use the Best Free Keyword Research Tools

The world of SEO is constantly evolving and it's tough to keep up with the latest trends. However, it is important to stay on track with the latest tools, techniques, and trends when it comes to keyword research.

It's important to stay on track with the latest tools, techniques, and trends when it comes to keyword research. In this section, we'll cover some of the most useful resources for keyword research so you can stay ahead of your competitors.


As you can see, keyword research is a complicated process that requires a lot of time and effort. It can be difficult for beginners to understand all these concepts, but the good news is that there are handful tools available online which make it easier for everyone to do keyword research without much effort. We recommend using Google AdWords and SEMrush in particular because they offer many useful features and they're free!

Leave a Comment