Technical SEO is a vital step to encourage search engines to crawl and index your content. If there are some issues with it, then your SEO campaign will not likely generate desired results.
The primary step is to perform a technical SEO audit to determine your overall performance and fix any potential problems. In this post, we will walk you through what is technical SEO and what are the best techniques to follow to boost your online presence.
What is Technical SEO?
Technical SEO is the process of optimizing your site for the crawling, indexing, and rendering phase to achieve higher search rankings. It involves improving the technical facets of your website.
It covers a wide array of SEO topics, including XML sitemaps, crawling, and indexing, site structure, mobile optimization, site speed, image SEO, external/internal linking, and canonical URLs.
Best Practices of Technical SEO
Creating a user-friendly site structure and submitting your sitemap to Google can help you get crawled and indexed. But what’s next? Here are some additional steps you can take:
- Use HTTPS
HTTPS is a secure version of HTTP, which protects the confidential information of users. You can even install an SSL certificate to authenticate the identity of the website. Once your site moves to HTTPS, be sure to add redirects from HTTP to the HTTPS version.
- Ensure Your Site is Accessible for Users and Crawlers
Don’t make two versions of your site, else it will create duplicate content issues. Make sure you have only one version of your website for both crawlers and audience and redirect the other version to your main platform.
- Improve Your Page Speed
Page speed is one of the ranking factors, both on desktop and mobile. Always ensure your site or web pages loads as fast as possible. Utilize Google’s PageSpeed Insights tool to check your site’s current speed. It will give you a performance score from 0 to 100.
Other ways to increase your site speed include:
- Compress your images
- Use Content Distribution Network (CDN)
- Implement Structured Data
Structured data can help Google understand your content better. Add the right structured data markup code to win rich snippets. Rich snippets look more captivating when combined with additional information under the title and description. This can help your site stand ahead of the curve and improve your click-through rate (CTR).
- Fix Broken Pages
Broken pages can adversely affect users’ experience. Even if those pages have quality backlinks, they all go waste because they point to dead resources. Make sure to find broken pages using any site audit tool and resolve those issues right away.
Technical on-page SEO involves numerous checks and settings to optimize and let search engines crawl and index your website without any issues.
The term ‘technical’ here implies that you need to have some technical knowledge to perform such tasks. In case you need assistance, you can reach out to SEO experts to perform an SEO audit and make a solid plan to reach your full potential.