If you've ever had a big idea that seemed like it would bring in tons of traffic, only to see those dreams crushed by Google's algorithm update, then you know what it's like to get burned by the fickle nature of SEO. It can be incredibly frustrating to invest time, energy, and resources into a project that ultimately doesn't pan out as planned.
This is where you need to plan out your SEO game. And yes, SEO is something that needs to be done consistently, to keep your brand and business site ahead of others always. That is why professionals and experts put too much emphasis on investing in quality, strategies, and best-practice ongoing SEO.
Ongoing SEO is the best kind of SEO
Ongoing SEO is the best kind of SEO. It's not just because you can rank for evergreen keywords, which means that your site will be able to generate traffic for years to come. Ongoing SEO also gives you a competitive advantage over other sites in your industry, because it helps you stay up-to-date with changes in Google's algorithm and allows you to get ahead of the competition by implementing new strategies before they do so themselves.
However, ongoing SEO isn't always easy: it requires consistency from both marketers and content producers alike.
It makes your site more sustainable, increases traffic, and improves user experience
Ongoing SEO is a long-term strategy that helps your site rank for evergreen keywords and improves user experience.
It's no secret that one-time SEO can be effective, but it's also important to remember that ongoing SEO strategies are necessary for sustainable ranking results.
You need to plan for ongoing SEO
You need to plan for ongoing SEO and make sure you have the right resources in place to keep it going year-round.
You'll need to hire people or an SEO agency who are capable of doing the work, as well as track and measure results so that you know if your efforts are paying off. You also need to optimize your website for ongoing traffic generation, which means ensuring there aren't any technical issues preventing people from reaching it.
Ongoing SEO will help your site rank for keywords over time
When you do your initial SEO, you will want to make sure that you are doing everything possible to rank for your main keywords.
However, after the initial push of traffic from one-time SEO efforts has passed and more time has passed since that big launch, it's important not to forget about those rankings. You don't want them falling off because they haven't been updated recently.
Ongoing SEO means keeping up with what's going on in your industry and making sure that any changes in how Google ranks sites can be accounted for by making updates on your own website.
Ongoing SEO gives you a competitive advantage
Ongoing SEO can give you a competitive advantage, but it's not always easy to implement consistently.
You need to plan for ongoing SEO and make sure you have the right resources in place to keep it going year-round. This includes:
- A content strategy that focuses on quality over quantity
- A team of writers who know how to create valuable content for your target audience and build links back to your site from other sites (or at least know how these things work)
Ongoing SEO is better than one-time SEO
You might be wondering, "Is ongoing SEO really better than one-time SEO?"
Yes! Ongoing SEO is much more sustainable and can bring you long-term benefits. If a competitor comes along with better content and more targeted keywords than yours, then they might overtake your site in search rankings over time.
This isn't the case with ongoing SEO strategies such as link building and content creation. You don't have to worry about losing out on traffic or rankings because these types of activities are designed specifically so that they continue helping sites rank well over time even after initial investments are made into them.
If you're looking for an edge in today's competitive online landscape, ongoing SEO is the way to go. It provides long-term benefits, improves user experience and traffic, and can help your site rank for evergreen keywords over time. The key is to make sure you have the right resources in place so that this kind of work gets done consistently year after year without fail.